Over a decade of working collaboratively with our clients in the Bay Area has led us to the understanding that a compelling video is only part of the road to success. That final leg is the strategic plan, because early planning informs content, style and length before filming even begins.

Every context is different. If more than one audience is being considered, more than one video might be called for. A website video is a form of passive marketing, while videos for social media platforms and ads would are active ways to market.

Faber Productions creates videos for company profiles, branding, testimonials, product launches and expressions of company culture.  We inspire audiences with powerful calls to action, so that they take that next step.

 

VIDEO PRODUCTION STRATEGY

 

Our conversations with our clients begin with two key questions: who is your audience and what do you want them to do after they see your video? The answers empower us to tell the right story in the right way, and to create an effective video distribution strategy.  As a strategy-first video production company, we help you answer that third key question: how can we get your video in front of the audiences you want to impact?

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